Ojonugwa Joana Achoba
Hi there🖐🏽 I'm Joana
I'm a content designer with over five (5) years of experience. I write product experiences that drive impact and build trust. With a background that cuts across journalism, content writing, content strategy, copywriting and UX writing, I’ve honed my ability to transform complex ideas into engaging, user-focused content that provides real solutions. I use data and research to inform my copy decisions, ensuring that the content is not only creative but also accessible and meets 'users' and business goals.
Professional History
Past Positions
January 2023 - Present
UX Writer / Content Designer
PC Financial
In my current role, I conduct research to understand user needs and craft accessible product experiences that are clear and impactful. I work closely with product designers, product managers, SEO specialists, legal team and engineers to ensure content aligns with both user expectations and business objectives.
April 2022 - September 2022
UX Writer / Copywriter
Palmpay
As a UX Writer and Copywriter, I revamped the FAQ section on the mobile application to improve information architecture and findability. I also created B2C copy for campaigns and wrote content for push notifications, error states, empty states, and emails.
September 2018 - April 2022
Content Writer / Strategist
Transsion Holdings
As a content writer and strategist, I used user feedback and queries on chatbots to develop content that addressed all their questions. I also wrote global newsletters reflecting company values and edited articles of team members to ensure consistency in tone of voice, capitalisation and punctuation.