
Hi there🖐🏽 I'm Joana
I'm a content designer with over five (5) years of experience. I write product experiences that drive impact and build trust. With a background that cuts across journalism, content writing, content strategy, copywriting and UX writing, I’ve honed my ability to transform complex ideas into engaging, user-focused content that provides real solutions. I use data and research to inform my copy decisions, ensuring that the content is not only creative but also accessible and meets 'users' and business goals.
Professional History
Present - Past Positions
March 2025 - Present
Content Designer
Intuit Canada
I create clear, user-focused content for websites and products. I work closely with designers, marketers, and engineers to turn complex financial jargon into content that feels simple and clear for B2B users. I also refine agency and AI-generated copy and rely on research, data, and a consistent voice to build experiences that help QuickBooks users.
January 2023 - March 2025
UX Writer / Content Designer
PC Financial
At PC Financial, I used words to create accessible product experiences that were clear and impactful. I also conducted research to understand user needs. I worked closely with product designers, product managers, SEO specialists, legal team and engineers to ensure content aligns with both user expectations and business objectives.
April 2022 - September 2022
UX Writer / Copywriter
Palmpay
As a UX Writer and Copywriter, I revamped the FAQ section on the mobile application to improve information architecture and findability. I also created B2C copy for campaigns and wrote content for push notifications, error states, empty states, and emails.